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Prestige brands are tops among wealthy shoppers.
October 12, 2009
By: TOM BRANNA
Editor
When it comes to beauty, rich women are in la la land—La Mer and La Prairie, that is. According to the Luxury Institute, high net worth women prefer La Mer skin care products and La Prairie makeup. The Institute’s Luxury Brand Status Index (LBSI) asked high net-worth consumers to rate luxury brands by category across four equally weighted components: Consistently Superior Quality, Uniqueness and Exclusivity, Making the Customer Feel Special Across the Entire Experience and Being Consume...
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